CRACK THE CODE PRESENTS AN UNCONVENTIONAL, MOTIVATION-BASED APPROACH TO HEALTH FOR MEN 50 AND OVER.

Even though there may be plenty of great reasons to eat healthier, exercise more, and make better lifestyle choices, there's often something missing from the equation—something that holds aging men back from living their best lives.

In his latest book Crack the Code: 10 Proven Secrets that Motivate Healthy Behavior and Inspire Fulfillment in Men Over 50, Louis Bezich, 40-year healthcare executive and prolific author of dozens of articles on the subject, reveals the ten proven secrets to unlocking every man's potential for making lasting changes. These changes can drastically improve their lives, deepen their connections with loved ones, and help them to lead more fulfilling, more satisfying lives.

Using data gathered from 1,000+ surveys, dozens of interviews, and troves of public health information, Louis explains in detail the importance of social motivation in the adoption of a healthier lifestyle. Coining the term Male Cognitive Behavioral Alignment, Louis expertly makes the connection between social involvement and overall wellness, laying the groundwork for men over 50 to see the impact that their day-to-day decisions have on their happiness.

Crack the Code gives men easy-to-follow steps they can take immediately to effect lasting change in their lives. This book is an invaluable resource for any man in his fifties, and it takes into account all of the factors that contribute to how his lifestyle decisions directly impact the quality and quantity of the relationships in his life.

Crack the Code is also suitable for healthcare providers, family and friends of men over 50, and anyone who is interested in learning how to make the most out of their 50's, 60's, and beyond.

"Lou Bezich has written a brilliant book that will help men over the age of 50, like me, look at themselves in a whole new light. This book helped me understand what it means to be adaptable in life, be available in a meaningful way to my family and friends, and be alert to my surroundings so that I can sustain excellence in how I work and live. There is so much great guidance, advice, and instruction in this book. I couldn't put it down!"

Sal Paolantonio, National Correspondent, ESPN

"A call to action...Lou Bezich reminds all of us over 50 what we have to live for and where to find the fulfillment to sustain a healthy lifestyle. Crack The Code is a dynamite combination of research, stories, and practical advice that shows that the inspiration that drives happiness and health is right in front of us. It is a code that my wife, Janet, and I subscribe to, as we believe in tiger synergy of mind, body, and fitness. If you want to feel Invincible this is a book that you'll want to read and share with the most important people in your life."

Vince Papale, Motivational Speaker, NFL alum, and author

"Transformational...As a professional athlete, broadcaster, and father, I've experienced the power of motivation from a number of viewpoints. Crack The Code does a fantastic job of demonstrating the force of social and emotional motivators in creating a healthy lifestyle in men over 50. The stories humanize its strategies and show that positive behavior, and its benefits, is within every man's reach. An incredibly important read for 50+ men and the people that love them."

Bill Clement, Two-Time Stanley Cup Champion, broadcaster, speaker and author

"A winning strategy...Lou Bezich has taken on the impossible task of motivating men over 50 to live healthy and created a highly successful mode that will appeal to even the most cynical and stubborn among us..."

Bernie Parent, Member Hockey Hall of Fame

"If you are a man over 50, Crack The Code should be required reading..."

Ray Didinger, 94 WIP Sports Radio

"Crack The Code nails it...It helped me realize that sustaining healthy behavior is a team sport and that's why I plan to share this book with the most important people in my life, my family. You should too."

Ron Jaworski, NFL alum and author of The Games That Changed the Game

CRACK THE CODE PRESENTS AN UNCONVENTIONAL, MOTIVATION-BASED APPROACH TO HEALTH FOR MEN 50 AND OVER.

CRACK THE CODE HITS #1 AMAZON BEST SELLER IN MEN'S HEALTH AND KINDLE #1 EXERCISE & FITNESS

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